How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way
NHRA Top Fuel owner-driver Lex Joon applies his sponsor’s product to his dragster, but only after applying a successful strategy through LinkedIn to his marketing program. COURTESY OF LEX JOON RACING VIA FACEBOOK

How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way

NHRA teams, and even the series, among those using social media to bring in the bucks.Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020.The NHRA secured its new title sponsor, Camping World, after a series of interactions on social media.Camping World CEO Marcus Lemonis said…

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