FEMALE CO-CREW CHIEF MAKING NHRA HISTORY
Brownsburg, IN. (October 27, 2021) – According to published reports, women who succeed in male-dominated careers are often seen negatively. Gerda Joon is an example of a woman who is…
NHRA Top Fuel owner-driver Lex Joon applies his sponsor’s product to his dragster, but only after applying a successful strategy through LinkedIn to his marketing program.
COURTESY OF LEX JOON RACING VIA FACEBOOK
How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way
NHRA teams, and even the series, among those using social media to bring in the bucks.Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020.The NHRA…
Why ‘The Profit’ and Camping World Boss Marcus Lemonis Sees NHRA as Sound Investment
Camping World Chairman and CEO Says Fans are the Most Important Stakeholders in the NHRA's Future. Marcus Lemonis, 47, is a business owner and a sponsor of several sports entities,…