John Kernan, NHRA, visits the LJR shop and provides an update

Lex Joon has made some changes to his dragster this offseason and plans to be ready for Gainesville. John Kernan has more on Lex, wife Gerda and their #NeverQuit attitude. ↓ January 17, 2021: John Kernan in our shop today to do an update interview for the NHRA. #neverquit #NHRA…

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A present for our die hard fans!

As we get closer and closer to the start of the new season, we wanted to give you a little present! We can't send the scent of nitro through the internet, but if you CRANK UP the sound you can feel that rumble we're all missing!! This video was taken…

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How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way
NHRA Top Fuel owner-driver Lex Joon applies his sponsor’s product to his dragster, but only after applying a successful strategy through LinkedIn to his marketing program. COURTESY OF LEX JOON RACING VIA FACEBOOK

How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way

NHRA teams, and even the series, among those using social media to bring in the bucks.Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020.The NHRA secured its new title sponsor, Camping World, after a series of interactions on social media.Camping World CEO Marcus Lemonis said…

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NEW ONLINE LJR STORE

One of the most frequent asked questions we are asked is:“Can we buy a Lex Joon Racing shirt online?“FINALLY, we can answer YES!!!Our new online store is up and running. We will be adding more merchandise as time goes on so check back often. You never know what we might…

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Why ‘The Profit’ and Camping World Boss Marcus Lemonis Sees NHRA as Sound Investment

Camping World Chairman and CEO Says Fans are the Most Important Stakeholders in the NHRA's Future. Marcus Lemonis, 47, is a business owner and a sponsor of several sports entities, including the NHRA, NASCAR Trucks and Major League Baseball. Lemonis, through his CNBC TV show The Profit, helps build up…

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NHRA announces complete 2021 Camping World national event class schedule

NHRA officials have announced details of its 23-event 70th anniversary season focusing on Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle qualifying days, as well as schedules for specialty series that compete at national events.NHRA officials announced the details of the 2021 Camping World Drag Racing Series 23-event…

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Camping World enters multi-year deal as NHRA pro series sponsor

Camping World, the nation’s largest retailer of recreational vehicles (RVs), RV accessories, and RV-related services, has partnered with the NHRA to become the sponsor of its premier professional series, which will be known as the NHRA Camping World Drag Racing Series.Camping World, the nation’s largest retailer of recreational vehicles (RVs),…

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NHRA Inks Multi-Year Extension With Fox Sports

New Agreement Provides NHRA its Biggest Television Platform in the Sport’s History GLENDORA, Calif. (Sept. 17, 2020) - The National Hot Rod Association and FOX Sports have announced a multi-year extension of their agreement to telecast all NHRA Mello Yello Drag Racing series competitions across FOX, FS1 and FS2 well…

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Joon Retooling Team After Costly U.S. Nationals

Lex and Gerda Joon are in the market for a car chief.Lance Larsen decided after the final qualifying run at the Denso U.S. Nationals at Indianapolis that he would step away from the Hot Wheels Americana Car Care Products Top Fuel team.Joon has decided to tune the car himself, with…

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NHRA announces balance of 2020 Mello Yello season; six more races scheduled

NHRA has announced the schedule for the remainder of the 2020 NHRA Mello Yello Drag Racing Series season. In collaboration with all stakeholders, NHRA plans to hold six national events to complete the 2020 season.https://youtu.be/WVybyqF3OTUThe 2020 NHRA season has looked very different due to the global pandemic. NHRA has worked…

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