POMONA EVENT POSTPONED TO LATER DATE, RACING CONTINUES IN LAS VEGAS

GLENDORA, Calif. (March 16, 2021) – NHRA officials announced today the postponement of the 61st annual Lucas Oil NHRA Winternationals presented by ProtectTheHarvest.com at Auto Club Raceway at Pomona, originally scheduled for April 9-11.NHRA and track officials will continue to look to state and federal health officials for recommendations to…

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Read more about the article How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way
NHRA Top Fuel owner-driver Lex Joon applies his sponsor’s product to his dragster, but only after applying a successful strategy through LinkedIn to his marketing program. COURTESY OF LEX JOON RACING VIA FACEBOOK

How to Find Sponsorship for Your Race Team or Series the New-Fashioned Way

NHRA teams, and even the series, among those using social media to bring in the bucks.Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020.The NHRA secured its new title sponsor, Camping World, after a series of interactions on social media.Camping World CEO Marcus Lemonis said…

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NEW ONLINE LJR STORE

One of the most frequent asked questions we are asked is:“Can we buy a Lex Joon Racing shirt online?“FINALLY, we can answer YES!!!Our new online store is up and running. We will be adding more merchandise as time goes on so check back often. You never know what we might…

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Why ‘The Profit’ and Camping World Boss Marcus Lemonis Sees NHRA as Sound Investment

Camping World Chairman and CEO Says Fans are the Most Important Stakeholders in the NHRA's Future. Marcus Lemonis, 47, is a business owner and a sponsor of several sports entities, including the NHRA, NASCAR Trucks and Major League Baseball. Lemonis, through his CNBC TV show The Profit, helps build up…

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