The mission of Lex Joon Racing is to race competitively in the NHRA Mello series with the same drive and high level of winning successes as we experienced in Europe. To promote and represent our team and marketing partners with the utmost professionalism, on and off track.

We are committed to treating our marketing partners as part of our team. We will work hard to provide a Return On Investment (ROI) that will give them the idea they have hit the jackpot, business wise and in embracing a personal relationship. Create affordable high profile, high exposure opportunities for our marketing partners. We will build strong co-branding relationships and activation programs. We have a proven ROI track record brought with us from Europe.

For the fans, we will be the team they will root for every time we go down the track. We will foster our relationship with the fans by being available for them in the pits and via social media. They know we will give them an answer to every question they have about this exciting sport. We know LJR has very loyal fans who will support our partners. There is a proven track record of loyal fans who support our marketing partners.

Ultimately, we are creating a multi-car team with top racing talent. We are the future for this sport and we offer an unique international reach for our marketing partners.

  • Promote business-to-business relationships between our partners
  • Promote business-to-consumer relationships with LJR partners
  • Achieve on-track success to maximize team and partner exposure
  • Maximize media exposure by working with the appropriate media outlets
  • Promote internet and merchandising programs to increase fan interest and participation