Our Team

Alias: "The Flying Dutchman"
Birthplace: Amsterdam (The Netherlands)
Hometown: Brownsburg, IN
Marital Status: Married (Gerda)
Children: Two adult sons (Martijn and Ruben)
Occupation: Entrepreneur

Hobbies: Motorcycle & horseback riding
Personal Vehicle: GMC Yukon Denali XL
Favorite Food: Italian
Favorite Music: Classic Rock and Country
Favorite Movie: American Graffiti
Favorite Moto: NEVER QUIT

Lex Joon aka The Flying Dutchman worked his way up from a newspaper boy, mechanic to a founder, entrepreneur, team-owner (Lex Joon Racing) and multi-time European Champion.

Lex made a commitment is to be the first FIA European Top Fuel Champion to win an NHRA Top Fuel World Championship.

Lex was born in Amsterdam (the Netherlands). In 2013, he and his wife Gerda made the move from Europe to the USA to pursue their ultimate goals. They emigrated to the USA to compete with America’s best. They left part of their family in Europe and moved their whole life and racing program to Brownsburg, Indiana, to make their American Dream a reality.

Lex and his wife became legal U.S. citizens, they are proud to call the USA home!

From his early twenty's, Lex has successfully developed his own companies. He worked in the automotive industry and managed his own racing teams and automotive shops. This life experience and business acumen makes him an appreciated automotive and marketing expert. This combination and the success he experiences gives him the balance and angles to work with when it comes to being a successful spokesman and ambassador for any company.

Lex shares his expertise and active social presence via blogs, video tips and consults. He has the expert knowledge to solve problems and help owners grow a successful business. He is at a stage in his life that he is able to pay back and contribute his know-how and experience to the world.

Together with his wife Gerda, they represent their own brand. They both are aware of the fact that emotional marketing and branding is one of the keys to attract social awareness.

Read more information about Lex Joon HERE.

Hobbies: Horseback riding
Personal Vehicle: GMC Yukon Denali XL
Favorite Food: Tacos
Favorite Movie: Top Gun
Favorite Moto: NEVER QUIT

Gerda grew up in the north of the Netherlands in a county called Friesland. She was working as a central assistant for a cab/ambulance company before she met her husband, Lex Joon, who introduced her to the world of drag racing. She became team manager for Lex Joon Racing taking care of everything that has to do with crew, traveling and organization. Gerda and her husband organized and promoted with great success drag races in the Netherlands. She has a huge love for animals and became a licensed horse riding instructor. She managed to win several dressage medals with her horse "Okido".

In October 2013, Gerda immigrated together with her husband to the USA to make their American Dream a reality.

The 2019 NHRA season was a game changer for Gerda's role on the team. Under the tutelage of veteran nitro tuner, Lance Larsen, she has stepped up to meet the challenges that go along with her new role as assistant crew chief. #rolemodel

Brownsburg, IN. (September 5, 2019) – Lex Joon Racing announced today Lance Larsen, veteran nitro tuner, will consult with LJR through the remainder of the 2019 season.

Fresh off a successful weekend of testing at the U.S. Nationals, the team is confident in the direction the car is heading under the guidance of Lance Larsen.

“Having Lance here, with his extensive background, is like we are just beginning the season for real. It was great having him with us at Indy. He inspired and recharged the entire crew as he showed us ways we could improve what we’ve been doing and taught us from a fresh perspective. Between the new parts we have added, the support of our new sponsor Strutmasters, and the addition of Lance to collaborate with us through the season we are feeling very optimistic about the team’s future.”

Larsen brings with him an impressive breadth of knowledge gleaned from 54 years of experience in the sport. Growing up in Southern California, Larsen’s love of drag racing has led him to pursue multiple roles with teams across the NHRA spectrum.

“It was such a great weekend for the team. Chip Lofton of Strutmasters was right there with us every wrench turn we made and with the combination of Strutmasters support and Lance’s guidance I know we are headed in the right direction now. Our volunteer based team has made the commitment to LJR through the end of the 2019 season. Matt Hanley, Mickey Majors, Dena Mashburn, Todd Dexter and of course Gerda Joon will continue as crew members. We’ll also have additional volunteers at designated races. I couldn’t be happier if I tried…well, yeah…I could. At the end of the day, winning is going to feel pretty good for all and that includes our great fans that have been supporting us!” #NEVERQUIT

LINK TO PRESS RELEASE